"Creating your own clothing brand" SHAKARIM BRAND

Supervisor: Muratov Muratzhan Akanovich

Relevance:

In the modern world, branding is becoming an integral part of social activity, providing people with a means of self-expression and self-identification. This process plays a key role in individual self-expression, social interconnection and stimulates economic development. The topic of brands and their impact on society is becoming more relevant and significant.

Target:

The main goal is to support the brand of the educational institution through the creation of unique accessories for students. In addition, the initiative aims to raise additional funds to support a variety of initiatives and activities that contribute to the development of the university.

Expectation:

  1. The introduction of university merchandising helps to strengthen brand recognition among the student audience and beyond.
  2. The creation of unique accessories contributes to the formation of a team spirit among students. Attracting the attention of potential students through effective branding and promotion of the educational institution.
  3. Merchandising and sale of branded goods are aimed at generating additional income, which will be used to support various programs and projects of the university.
  4. The implementation of projects funded by additional funds will contribute to social activism and public support of the university, strengthening ties with the community. The support of funds from the sale of branded goods will also allow the introduction of innovative programs and initiatives, contributing to the unique development of the educational institution.

Result:

The implementation of projects funded by additional funds will contribute to social activism and public support of the university, strengthening ties with the community. The support of funds from the sale of branded goods will also allow the introduction of innovative programs and initiatives, contributing to the unique development of the educational institution.